What is the opportunity for e-commerce in Africa?
E-commerce in Africa The GSMA Central Insights Unit has initiated a research project with the Department for Business & Trade of the UK Government to identify trends in e-commerce adoption in Africa. We are surveying 1,500 MSMEs in six markets (Egypt, Ethiopia, Ghana, Kenya, Nigeria and South Africa) to understand their pathways to digital commerce, and the challenges they are experiencing. The research will culminate in the launch of a report at MWC Africa 2023 in Kigali, Rwanda, which will offer examples, best practices and recommendations for e-commerce platform providers and MSMEs transitioning to e-commerce. To kick off our project, on 1st March 2023 we convened a roundtable discussion with experts at Mobile World Congress (MWC) Barcelona. We had in attendance some of the largest e-commerce platforms in the region, Jumia , Wasoko and Twiga Foods , as well as Rwanda’s Ministry of ICT and Innovation, the International Trade Centre a...