The Top 12 SEO Trends to Optimize for in 2023
2023 seo trends - SEO is one of the most dynamic areas of digital marketing because Google is always updating its ranking algorithm to make search a better experience for users. That means each year, marketers have the opportunity to reevaluate the SEO trends shaping the search engine landscape. That being said, read on for the top 12 SEO trends to watch out for in 2023 and how to align your strategy with them. The top SEO trends to align with in 2023 This year is all about displaying expertise and value in our content and continuing to provide high-performing web pages for users. These strategies have always been important throughout the history of SEO, but Google is getting better at evaluating signals and determining what content is actually meeting these standards. Let’s take a closer look at what I mean and how you can meet those standards. 1. First-hand experience on a topic (the new “E” in EEAT) As of December 2022, Google’s p...